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Goal · Integrations & resellers

Find integration and reseller partners that turn into recurring ARR

The best SaaS companies don't grow on outbound alone — they ship integrations with the tools their users already pay for, activate consultants and agencies as resellers, and recruit design partners with skin in the game. Lock in 2–3 of these relationships and recurring ARR compounds for years. Referrers helps you find, vet and run those partnerships from one place.

$25k–$250k+Recurring ARR a single integration or reseller drives
Faster close on warm partner-sourced deals
0Cold sequences to write — buyers arrive pre-sold
The problem

Why outbound-only is the slow lane

Cold outbound stops the moment you stop paying. No integration partner co-marketing into your launch, no reseller sending recurring ARR, no design partner becoming a public case study. Integration and reseller partnerships flip this: one lock-in turns into recurring distribution for years.

  • Outbound and paid restart at zero every month.
  • No integration means churn the moment a competitor ships one.
  • Without a reseller layer, non-self-serve buyers stay unreachable.
  • Without design partners, AI launches go out without references.
What changes

What it does for your pipeline

The concrete outcomes members tell us matter most.

  • Find integration partners whose users are also your users.
  • Activate vetted agencies and consultants as resellers and affiliates.
  • Recruit design partners with skin in the game — not waitlist randos.
  • Co-market into partner lists for 40+ qualified evals per launch.
  • Build a partner-led pipeline that compounds for years.
Before vs after

What this looks like in your week

Before
  • $8k/mo on paid that resets every month
  • Consultants deploying competitors into your accounts
  • AI launches with no references or case studies
After
  • One integration partner driving $48k+ ARR per year
  • Vetted reseller layer sending recurring deals
  • Design partners turning into public proof points
The path

How you'll get there

A repeatable loop, not a one-off intro.

Get in the room

Where your next partner is waiting

Find your referral partners

Meet the shops that serve your ICP

Swap the overflow

Refer out the noise, accept the gold

Find integration & reseller partners

Compounding partner pipeline

In the wild

What this looks like in practice

Three quick scenarios from members using the network for this exact goal.

Scenario 01

Dev tools startup ships a default integration

A vertical SaaS's enterprise users keep asking for the dev-tool integration. After one co-built integration, it becomes the default install — and a steady stream of qualified evals.

Scenario 02

Vertical SaaS activates an implementation partner

A boutique consultancy already deploys software in the vertical. Once activated as a reseller, they sell the SaaS into every new client engagement — recurring ARR with no sales touch.

Scenario 03

AI startup lines up 12 design partners in a quarter

Instead of cold launching, the team recruits operators inside their ICP as design partners. Real feedback, real references, and four of them become public case studies.

The recurring engine

One white-label partner can send you clients every month for years.

One-off referrals are nice. A trusted white-label or sub-agency partner is the engine — a recurring client stream you don't have to sell for. Most members lock in 2–3 of these relationships in their first quarter.

YA

Your agency

Web design studio

Monthly clients
Monthly clients
PA

Partner agency

SEO specialist

Recurring Q1: 3 clients
Recurring Q2: 5 clients
Recurring Q3: 7 clients

Illustrative — a single locked-in white-label partner compounds month over month.

01

Find a partner who serves your ICP

Browse vetted agencies in adjacent disciplines who already sell to the clients you want — and look for a long-term match, not a one-off intro.

02

Agree white-label or sub-agency terms

Set scope, pricing, margin and turnaround once. You become their go-to specialist (or they become yours) — terms live in the shared workspace.

03

Clients flow in every month, hands-off

Every time your partner lands work that fits your lane, it's handed to you — pre-sold, pre-qualified, pre-scoped. No pitching, no proposals.

04

Recurring revenue you didn't have to sell

One white-label partner can quietly send 2–5 retainer-shaped clients a quarter, year after year — and you do the same back. The relationship compounds.

What it could be worth

What one locked-in integration or reseller is worth

Most members lock in 2–3 of these relationships in their first quarter.

Avg monthly ARR from 1 integration / reseller$4,000+
Annualised ARR per partner$48,000+
Across a 3-partner stack$144,000+
Cost to acquire that ARR$0

Illustrative figures — actual outcomes depend on your business and how you participate.

"Two integration partnerships now drive more recurring ARR than any other channel — and we don't have to pitch a thing."
Co-founder · B2B SaaS · Series A

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Who this is for

Built for these kinds of shops

The members getting the most out of this goal.

Frequently asked

Questions members ask before joining

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